Review Events

Darstellende Künste

Tanzplattform 2024

22 - 25 February 2024 in Freiburg

Kreativ-Transfer @ Tanzplattform

Public discussion in fishbowl format

„Who cares who´s watching?“

24 February 2024 | 10.00 – 11.30 CET | Peterhofkeller, Freiburg

with Artists & Producers:
Angela Alves, Jenny Beyer, Anna Kempin, Anne Kersting, Godlive Lawani, Sheena McGrandles, Hannah Melder, Antje Pfundtner, Line Rousseau, Rui Silveira, Stephanie Thiersch, Ursina Tossi, Charles Washington

Moderation: Felizitas Stilleke


Together with Kreativ-Transfer, the funding programme of the Dachverband Tanz Deutschland, and  Goethe-Institut dance professionals are discussing the visibility of their work: What does it need to ensure that productions don`t disappear again immediately after production? More stages, more platforms, shared performances or feature models? And who takes responsibility for ensuring that they remain visible? And can increased (international) visibility only be achieved through (international) guest performances and touring?

The compulsion to produce contradicts the mission of sustainability - this seems to be accepted and consented by now. But how can sustainability function as repetitive and self-determined artistic practice? Are artists able to position themselves on the market with the distribution of their works by not leaving the touring policy exclusively to the inviting institutions? What are future production and dissemination channels for art and how can the sustainable claim of more touring, instead of always producing anew, be reconciled with the fact that there are not enough stages for everyone?

Alongside these urgent questions about touring in Germany, a group of dance professionals invites you to discuss both the respective scope for action of dance professionals themselves and the federalist funding and theatre structures designed for overproduction.

This event is part of Kreativ-Transfer in cooperation with the Goethe-Institut, Antje Pfundtner in Gesellschaft and the above-mentioned dance professionals producing in Germany. The idea for this discussion came up within an exchange group on the topic of "distribution" around: Antje Pfundtner in Gesellschaft (Anne Kersting, Hannah Melder, Antje Pfundtner), Jenny Beyer, Josep Caballero Garcia, Fabrice Mazliah, Sheena McGrandles, Stephanie Thiersch, Ursina Tossi, Elke Weber and Katharina von Wilcke.

Supported by the Federal Government Commissioner for Culture and the Media, and in cooperation with the Goethe-Institut and Antje Pfundtner in Gesellschaft, supported by TANZPAKT Stadt-Land-Bund with support of the Federal Government Commissioner for Culture and the Media.

Workshop: Storytelling on the social web

Communicate convincingly on social media

by / with Dr. Ina Roß | Lecturer in cultural management and author

When: 01 February 2024, 10.00 - 13.00 CET

Where: online

Target group: The workshop addresses artists, company representatives, managers and producers in the performing arts who would like to learn more about international marketing.
Note: We will try to offer the workshop in English at another time. If you are interested, feel free to send us an e-mail.

Workshop description

Thanks to the direct communication channels of social media, it is now easier to set a topic and make yourself and your work known. You don't have to convince journalists to draw attention to your work. This offers tremendous opportunities for creatives, artists, managers and producers to promote themselves successfully - also internationally. But how can these new opportunities be used in a targeted and effective way? What content is particularly suitable for social media? In what form must content be prepared so that it is heard in the numerous channels? And which target groups can and should be reached via social media?
"Storytelling" is an excellent way of drawing attention to your own work in a playful and effective way. After all, it is no longer sufficient to simply post single events on Instagram, TikTok, Facebook, X (Twitter) & Co.

In the workshop by and with Dr. Ina Roß, you will learn how you can achieve more (international) publicity for yourself and your work with the help of exciting stories or with a glimpse behind the scenes. You will receive creative ideas for the use of social media, identify content that is easy to transform into a narrative and work on your own social media stories. Using examples and exercises from different sectors, you will learn how to actively and emotionally engage your recipients and creatively expand your communication activities.

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